Facebook as a gateway to marketing activities Essay

Facebook as a gateway to marketing activities - Essay Example Facebook is one of the most renowned social network sites in the internet that tries to connect people around the world. It is one of the leading social network sites that have captured billions of people to get connected through virtual friend request and invitation. This website is known to provide more than just entertainment because it is also used to disseminate information to each of the member of the site. In today’s world’s activities where information can become so confusing at some point or very helpful in a way, people may no longer have the time to determine how they are bombarded with diverse idea everyday. In the case of website Facebook people are constantly moving with the trend without them trying to notice how they are used in it. In this paper, the proponent tries to emphasize a specific issue in which people can hardly notice about its existence. This is in line with the marketing strategy used by marketers by tapping social network sites particularl y Facebook. Facebook as a gateway to marketing activities Facebook members seem to know little about it that when they agree with the terms and conditions of the social network site during registration of their account, technically all information they shared with the site belong to Facebook management. The information they shared become the real property of Facebook management in which the member may actually have no real control over them. This is an advantage at the side of Facebook management because they may have necessary data to be processed into useful information for whatever purpose it may provide for their further benefits. Marketers are always studying their consumers and these include demographics or characteristics of human population including sex, religious background, social orientation, culture, education and many more. All of these information are very important to be learned in every marketing activity because through them a marketer will be able to create strate gic move in order to stimulate needs for their product or service offerings. Fortunately, marketers find their way in social network sites to study human behavior and characteristics of human population. For instance, the existence of News Feed and Mini Feed features at Facebook actually triggered privacy issues and discussion of their future influences (Hoadley et al. 50). Certainly this is just a proof that online social network site is not just built for purely interaction among members, but its design is leading forward to spiraling growth of tremendous possibilities. As one result that can be clearly observed, Facebook has become an easy way for business-oriented individuals to promote their service and product offerings. If this is the thought going on with the mind of these simple and ordinary individuals, then certainly there can be more going on in the minds of marketing professionals. In fact, the on-going trend of marketing activity is reaching to interactivity (Deighton and Kornfeld 4). This is a real case going on at Facebook as a social networking site adhering to create healthy interaction among people in every walk of life around the world. Facebook is built to create profit Facebook as an online social network site is instituted to gain and create profit. In order to reach this corporate goal, the management needs to acquire many members as many as possible. This is the reason why there is always an option for ‘friend request’ so as to substantially increase the number of members. The higher number of members is directly associated with the profit or revenue to be obtained. In 2010, the Wall Street Journal reported $710 million estimated revenue of Facebook but other estimates had been revealed to be around $1 to $1.1 billion. These are just estimates at some level but the main point is that Facebook does not start gaining these ranges of revenue. They had started from a very humble beginning. Everything started to go for Facebook ’s favor when the number of their online members had

How has the internet and social media changed our society Essay

How has the internet and social media changed our society - Essay Example This research will begin with the statement that the internet and social media has played a great part in transforming people’s life and making it be much easier and worth living it. In about 20 years ago, very few people had ever heard of the name internet if there were any. In 1991, if a person was asked to say what a domain name is, they could have looked at the one asking in a blank face. All that has changed since the internet was discovered. People use the internet services each and every day in their activities, which include online banking and communicating with their friends. Social media was launched about nine years ago. Social media has also changed the way people live to a better way since people can share their problems with their friends and get comfort and encouragement. The Internet can be considered as one of the greatest inventions that have been witnessed in our generation. This has prompted some people to claim that the internet has ushered in an important new revolution which they claim that is as important as the industrial revolution. The Internet has altered the way people communicate with each other, how people shop and how they get their information. The internet influence has spread far beyond the online world confines which have affected many aspects of the lives we live. One of the main ways the internet has transformed our lives is by giving us an access to any information that we need. It has helped in opening up a world of possibilities where information can be shared. Before internet was invented, students had a lot of difficulties doing their research since they had to do it in the library. That is not the case in the internet era since the information that the students want is right at their fingertips. There are search engines in the interne that have ready information that the students and other researchers look for. These search engines includes Google and Yahoo search engines (Golden 2010). The Google website is on e of the most successful sites which tend to be the most visited site and the leader in a market that is very competitive. Google has a big coverage and a high speed of results that makes it easier for the researchers. Internet has made the world to be seen as a global village. Internet has helped in eliminating communication barrier that is caused by geographical distance (Golden 2010). Through the social media sites, one can have friends from all over the world, from as far from Zimbabwe to China. Internet has also helped in growing of businesses. This is by having devices like the dedicated serves which allows the offices to remain connected every time. It has also made shopping easier which can nowadays been done online (Lyn Gorman and David McLean,2009). This has made the whole world to look like a normal shopping mall, where someone can buy dresses from Paris and designer shoes from London. Internet has also made banking easier, where one can bank online and manage their finances without having to go to the banking hall each and every time they need the banking services. In early days, searching for jobs was a difficult task where one could only find jobs from the local newspaper and the recruitment agencies (Dijck 2013). . This has however changed thanks to internet as one can now search for jobs online. Talking of jobs, internet has helped many people by giving them an opportunity to work on the comfort of their homes. This is through the online jobs where one can earn with their pajamas on. This is an easier way to work, where one becomes his or her own boss, meaning that they do not experience the wrath of the bosses as other workers do. However, the greatest gift that is brought by the revolution that internet has experienced is education, where a person can learn everywhere by having online classes (Golde

Consumption and Customers in the Automobile Industry

Consumption and Customers in the Automobile Industry Yu Dai â€Å"I don’t need it but I want it, why shouldn’t I have it?† In the documentary No Impact Man, the heroine Michelle questioned her husband Colin who had proposed the environmental protection project. The question, simple while indeed stated with logical precision, involves significant issues. From the economic perspective, this situation is described as hovering between personal motivations and consumer values when making economic decisions. Personal motivations have been considered a driving force of consumption, whereas consumer values express motivational concerns according to the theory of basic human values (Schwartz, S. H., Bilsky, W.). In the end of the movie, Michelle cycled through Manhattan with her baby girl. She once could not understand why some people did not drive in New York City, but then she became one of them. It is customary to consider that â€Å"finding balance regard to values† implies compromise, in which personal desires are usu ally first sacrificed, as it did in the case of Michelle who gave up her car. Nevertheless, I argue that values can be useful in expediting technological progress and giving us guidance for consuming smarter rather than simply sacrificing motivations. The formation of consumer values cannot be divorced from the consumption behavior itself. The idea of consumption has a long history, even before the emergence of money, back to the barter system period. Consumerism in the contemporary sense, which was considered as the early immature consumer value, originated in late nineteenth century when the accomplishment of the Second Industrial Revolution further encouraged the economic development. People’s spending habits changed greatly during the past several centuries. Most economic developments in the last century have been achieved at the cost of environment, and after entering the new century, many attempts were made to change the situation. Automobile industry as one of the most representative examples shows the possibility that moral standard, as part of the consumer value, can stimulate the market to develop new technology through its influence on consumer demand and behaviors. Modern cars were invented based on the working steam-powered vehicle during the Industrial Revolution, and have become prevalent since the mass production of affordable cars by Ford Motor Company in early 1900s. The popularization of cars had made life more convenient, but meanwhile, plenty of problems arose owing to a lack of environmental consciousness in the early period. Along with the improvement of the consumer values, vehicle pollution has been a global concern with the coming of the twenty-first century. Although the inhabitants of the earth were fully aware of the importance of the environmental protection, it was still unrealistic to force them to give up owning cars in order to minimize the gas emissions and the use of petroleum resources. Therefore, there was an urgent demand for new types of cars which can be more ecofriendly. In the first decade of the new century, the design and manufacture of electric vehicles by Elon Musk is a milestone in the automobile history. Tesla Motors, the company with its incredible fully electric luxury sedan hit the wealthy who pursued fresh excitement and were willing to take responsibility for protecting the environment. The attractions of this fancy motorcar lie not only in its amazing acceleration or safety performance, but also in the use of clean energy to effectively avoid the emission of carbon monoxide and nitrogen oxides. As Tesla Roadster was introduced as a better substitute of traditional cars to the market and consumers were naturally willing to replace the old one for the reduction of gas emission and the better protection of the environment, other companies saw the great opportunity as well and launched their new products one after another. Such positive consumer-driven cycle made energy-efficient and environmental-friendly automobiles a new trend of this cen tury. Different from what had happen to other markets, consumers didn’t simply cease their consumption in automobile to ease their concerns. Instead, they stimulate the market to update the products supplied by showing great demand for new types of cars out of concern for the environment, behind which is great influence from the consumer values. It finally offers them more choices, and thus they do not need to give up their motivations. The high price of Tesla Roadster may not be affordable to everyone, but other participants also showed their great efforts to make consumption both eco-friendly and satisfying. For those who already have cars, it seems impractical to buy a new one but reasonable to replace with another kind of fuel. Consumers highly demanded some improvements made in petroleum industry in order to reduce their guilty of polluting the environment. In this situation, the appearance of hybrid gasoline is well-founded. This new fuel reduces the pollution by adding ethanol into gasoline, which remains water after the combustion. With government support and the increasing demand, the production and use of ethanol fuel boomed in the past few years. And for those who want to buy new cars with budget constraint, the promotion of highly-efficiency and clean-fuel vehicles drop the price dramatically, and provide them with many choices as well. Consumer values often succeed in giving us suggestions about what we really need and demand for right things, in which bring such innovations that allow us to avoid struggling between conscience and desire. Besides automobile industry, there are many other businesses in which consumer values successfully make progress of technology to drive industrial development. In pharmaceutical industry, it has been a long history to use rare animals in medicine. The controversy of whether bear bile should be used as medicine has never stopped. Bear bile has been used as ingredients for its high medicinal value for thousands of years. However, the methods of bile extraction were very cruel which caused untold suffering to bears. Consumers expected the development of new drug which has the same effect but without hurting animals. Under this circumstance, after half-century study and experiment in medical circle, an artificially synthetic analogue of bear bile eventually were sold on the market and used widespread. It was another success that values guidance played its role rightly to promote the upgrade and update of commodities to conform customers’ demand. And there are numerous successful e xamples in every all walks of life. During the formation of consumer value in the past few centuries, a question has been frequently asked was in what way and how it guides our consumption behaviors. I would like to point out that consumer value as an invisible ideology often makes indirectly effect on buying habits. It exerts an imperceptible influence on consumer demand, and eventually promotes the market to supply better products with advanced technologies which allowed consumers easily to make right decisions.

megellanic clouds :: essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  Clouds are usually the last things astronomers want to see in the sky, but for those who observe in the southern hemisphere there is a notable exception to that celestial rule.   Ã‚  Ã‚  Ã‚  Ã‚  The Large and Small Magellanic Clouds are among the highlights of the southern night sky. Only within the last century were astronomers able to verify their true nature. Although they seem to be two foggy patches possibly torn from the Milky Way, astronomers believe these are actually small galaxies gravitationally bound to the Milky Way like moons around a giant planet. The two Clouds of Magellan are like binary stars that gravity draws together to form a satellite galaxy. Of all the galaxies in the entire Universe these are the closest to our galactic system. About 170,000 light-years away from the Milky Way galaxy lie the Large Magellanic Cloud. With only 15 billion young bright stars, it is just one-quarter the size of our own galaxy. During the winter of 1987, a Canadian astronomer, Ian Shelton, spotted the first naked eye supernova since 1604, the result of a massive explosion. No more exciting and scientifically significant event has occurred over the last decade in science than Supernova 1987A, as it is known. Photographs taken on the night of February 23, 1987, of the Large Magellanic Cloud, a companion galaxy to our own Galaxy, at Canada's southern hemisphere observatory at La Silla, Chile, and at the Siding Springs Observatory in Australia, revealed a 6th-magnitude object where only 12th-magnitude blue supergiant stars had been observed before. Scientists believe that the progenitor of Supernova 1987A is a typical blue supergiant of spectral type B3. Spectra taken in 1977 do not suggest anything unusual happening in the outer layers of the star prior to undergoing the supernova outburst. This is not surprising since the real changes were occurring deep inside in a relatively tiny portion of the star's radius. The Large Cloud is quite important because it is the location of this Supernova 1987A, the exploded star that for a time shone brightly but that is now dim and dead.   Ã‚  Ã‚  Ã‚  Ã‚  Farther away than the Large Cloud, the Small Magellanic Cloud is approximatly 200,000 light-years distant. It is roughly a third the size of the Large Cloud, consisting of only 5 billion older stars. The nebulas were named after Portuguese explorer Ferdinan Magellan, the first person to sail around the world.

Context of Paradise Lost by John Milton Essay

Poet and political activist John Milton after a period of radical political revolution, religious turmoil, and his near execution; published the twelve book edition of Paradise Lost, a poem describing the biblical text of Genesis filled with hidden political meaning. Paradise Lost enraged those who supported the restoration of Charles II, was praised by seekers of religious toleration, and attacked by the Anglican Church. Critics denounced Paradise Lost for its construction, subject, and political meaning. England in the seventeenth century was a land of political instability and religious persecution. Dissention among the British people began during the reign of the Stuart, Charles I (1629-1640). Charles I along with kings in France, Spain, and Germany created absolute monarchies (Cheyney 419). Charles I in 1629 dissolved Parliament, and ruled 11 years without Parliament. Charles I was a member of the Anglican Church, and didn’t sympathize with various sects of Christianity that were persecuted by Anglicans (Cheyney 419). These sects included Puritans, Quakers, Scottish Presbyterians, and Catholics. In response to Charles’ religious intoleration Scottish Presbyterians threatened the English border, Irish Catholics rebelled, and Oliver Cromwell’s Calvary attacked the Royalist army. Cromwell and the Scotch defeated the Royalists at Marstoon Moor on July 2, 1644 (Cheyney 434-444). Parliament took control of the new English Commonwealth in 1649, resulting in the beheading of Charles I (Halliday 118). The English Commonwealth however was short lived. In 1653 Oliver Cromwell, took control of the Commonwealth. Cromwell dissolved the Rump Parliament (Parliament that took over after Charles I), taxed Royalists, imprisoned mutineers, crushed Irish rebels, routed Scottish rebels at Dunbar and Worcester, secured colonies in the Caribbean such as Jamaica, and defeated the Dutch regaining British naval superiority (Halliday 120-122). Cromwell died in 1658 leaving the control of England to rival generals. During Cromwell’s military rule however, religious toleration was achieved. In 1660 the Stuart’s reign was restored, as Charles II assumed control (Cheyney 513). Milton during the time of revolution against Charles I was an independent. Independents were a political party formed during mid seventeenth century.  Independents were proponents of religious toleration and did not believe in rule under a state religion Anglican, Presbyterian, Episcopal, or Papist (Cheyney 448). Milton was proponent of religious toleration, an opponent of tyranny, and a believer in man’s free will. Milton disagreed with the Calvinist theory of Predestination and believed that man should be free to will and will the good (Faggen 269-270). Milton’s belief of free will also was apparent in his political views. Milton was a republican and believed in a republican government for England. During Cromwell’s reign, Milton served as his Latin Secretary, charged with translating diplomatic correspondence into Latin. In the years before the restoration of Charles II, Milton published a series of political pamphlets urging republicanism and refusing monarchial and despotic governments. These pamphlets included The Aeropagitica, Eikonoklastes, and The Tenure of Kings and Magistrates (Faggen 270-271). Milton’s political and religious views are fused into the text of Paradise Lost. One interpretation of Paradise Lost explains the text as a dramatization of the balance between liberty and obedience. Milton demonstrates using the fall of man and the angels as examples of disrupting the balance between freedom and servitude. Satan is the tragic hero of the poem and is considered by many as an allegory for the English Monarch, the Papacy, or extreme individualism. Early in the poem Satan is a revolutionary hero rebelling against a brutal tyrant. Later in the poem, Satan himself becomes a charismatic tyrant (Faggen 279-280). Satan praises rebellion and complete sovereignty meanwhile undermining the idea of servitude. Satan states, †¦Here at least We shall be free: th’ Almighty hath not built Here for his envy, will not drive us hence: Here we may reign secure, and in my choice To reign is worth ambition though in Hell: Better to reign in Hell, than serve in Heav’n. (Book I: 258-263) Satan’s choice to rebel contradicts Calvin’s theory of Predestination. Milton’s exploration of original sin also transforms into an exploration of choice. God, according to Milton’s explanation has given free will to man and the angels (Faggen 281). God does punish the dissenting angels. God is portrayed as a monarch, so how could God create choice and freedom as a monarch? Milton has God explain, I formed them free, and free they must remain, Till they enthrall themselves: I else must change Their nature, and revoke the high Decree Unchangeable, Eternal, which ordained Their freedom; they themselves ordained their fall. (Book III: 124-128) Both Milton’s critics and Satan are troubled by the futility of a God’s rule over man and/or angels that are free to chose their own fate. Milton’s God explains in Book III that the abiding principle of his justice is freedom, and without freedom servitude would be meaningless. In other words, service to God is working for your own freedom. Milton explains also later in the poem, after the fall of the angels that God created the Earth and man to repopulate heaven. Man’s job was to serve God without ambition, to gain freedom in heaven (Faggen 281). Paradise Lost can also be examined with respect to the larger social context of Post Interregnum/Restoration England. Satan is combined extensively with anti-papist images, suggesting a strong anti-Catholic sentiment throughout the poem. Taking a Royalist position, Satan can also be considered as an allegory for Oliver Cromwell. Royalists supported both Charles’ and were  firm believers in the Divine Right of Monarchs. Royalists believed that God himself put leaders into power and that both Charles’ were Divinely guided. Only an act of Satan (Cromwell) would rebel against God. This battle between God (Charles’) and Satan (Cromwell) is similar to the rebellion in heaven (Achinstein 404). Milton however may have used this moderately obvious allegory to conceal a more meaningful sub-allegory. One interpretation suggests that Satan and the angels are a metaphor for Cromwell and the revolution. In Paradise Lost, Milton never assumes the presence of evil in the absence of good. Satan has rebelled against a tyrant, God who has total control over heaven. Satan rebels due to hatred of tyranny not hatred of God. Satan’s theoretical rebellion is justified according to Milton’s republican views. The actual act of the rebellion however, begins a war in heaven that is intensely violent. After gaining leadership in Hell, Satan himself becomes a tyrant, similar to Cromwell dissolving the Rump Parliament (Achinstein 405). Milton damn’s Satan’s tyranny not because it is Satan’s, because it is tyranny. Milton believes that tyranny over the individual conscience is the sin that Satan commits. Satan forces conformity and conformity is sin. Milton seems to suggest that the politics in England during Charles I reign was same as heavenly politics, and Cromwell’s reign is the same as Satan’s. He parallels man to the angel, in that Cromwell and the rebellion was rebelling for the right cause, however was not ready morally to deal with the power. Similar to Satan, Cromwell and the rebellion’s sin was ambition and tyranny over republicanism and self-government (Achinstein 405-407). Due to Milton’s involvement of Cromwell’s Regime (1653-1658), Milton’s books and political pamphlets were burned after the restoration of Charles II. Milton narrowly escaped death after being condemned in 1660 for â€Å"treasons and offenses† by the king (Achinstein 320). After the publication of the twelve-book edition of Paradise Lost in 1674, Milton again found himself in political trouble. Royalists attacked the poem for its hidden political meaning, and the Anglican Church attacked it for its religious brazenness. Milton had chosen a daring topic, and had taken enormous ideological liberties. Milton had not damned Satan as evil, and had called God a tyrant  (Achinstein 325). Assuming that Satan was an allegory for King Charles I, Royalists called for Milton’s execution. John Dryden, in The State of Innocence (1673-1674) rejects Milton’s adaptation due to â€Å"self stylized liberty.† However, Andrew Marvell, in a prefatory poem defended Milton’s Paradise Lost. Using rhyme, Marvell defended Milton’s choice to use blank verse instead of rhyme. Blank verse was associated with political allegory, synonymous with religious dissention. Marvell keeps the defense at a literary form, in an attempt to hide a hidden political meaning in Paradise Lost. Dryden also chastised Milton for using individual inspiration. Dryden says inspiration is represented by â€Å"prophetic utterances were dangerous misapplications of individual intention† (Achinstein 326). Marvell claims that the solution to Dryden’s problem with inspiration is up to the judgement of the reader. Marvell states that Milton may be â€Å"inspired† however the reader must judge if the â€Å"inspiration† is â€Å"false† (Achinstein 327). In Paradise Lost, John Milton parallels the Satan’s rebellion and fall from heaven with the period of revolution in England after the reign of Charles I. Using the biblical text of Genesis Milton explores republican ideals of conscience and self-government, the balance between servitude and freedom, and the problems of ambition and pride. Milton also analyzes what went wrong with the revolution lead by Oliver Cromwell in 1649.

Chapter 9 Review Questions Essay

Chapter 9 Review Questions 1. What is magnetism? 2. Torque is ________. 3. A magnetic field is _________. 4. True or False: A permanent magnet is a piece of material that has been magnetized and can hold its magnetic strength for a reasonable length of time. 5. How is an electromagnet produced? 6. Which of the following produces the best electromagnet? 7. Unlike poles of a magnet _________each other and like poles_________ each other. 8. What part does polarity play in the operation of an electric motor? 9. What part of a motor produces an inductive magnetic field within itself to facilitate the rotating motion? 10. What part does the frequency of alternating current play in the operation of an electric motor? 11. What would be the speed of a two pole motor operating on a 120 Volts 60 Hz power supply? 12. What are the five types of single phase motors used in the industry? 13. Which of the following correctly lists the motor’s starting torque from lowest to highest? 14. Which of the following is a common use of a shaded-pole motor? 15. How does a shaded-pole motor operate? 16. How can a shaded-pole motor be reversed? 17. What determines the rotation of a shaded-pole motor? 18. Draw a diagram of a three-speed, shaded-pole motor. 19. What enables a split-phase motor to develop enough torque to begin rotation? 20. What removes the starting winding from the electrical circuit of an open type split phase motor once it reaches 75% of its operating speed? 21. What are the three probable areas of trouble in a split-phase motor? 22. What is the unit of measurement for the strength of a capacitor? 23. What is the purpose of a capacitor? 24. What is the difference between a running and a running and a starting capacitor? 25. List the five capacitor replacement rules. 26. Explain the operation of a permanent split-capacitor motor. 27. How are a PSC motor and a capacitor start capacitor-run motor similar? 28. What are the advantages and disadvantages of using the following types of motors? 29. What are the similarities between an open-type split-phase motor and a capacitor-start motor? 30. Which of the following is an advantage in using a three-phase motor? 31. Draw a wiring diagram of a capacitor start-capacitor-run motor. 32. True or False: All starting apparatuses are mounted externally to the hermetic compressor shell. 33. What is the process in troubleshooting any electric motor? 34. Which of the following is the capacitance of an 88 uF and a 108 uF starting capacitor connected in series? 35. Which of the following is the capacitance of two 20 uF running capacitors connected in parallel? 36. If a capacitor produces 15A on a 240 volt supply, which of the following is its microfarad rating? 37. Which of the following capacitors could be used to replace a 35 uF, 370 running capacitor? 38. Which of the following capacitors could be used to replace a 188 uF, 250 V starting capacitor? 39. Which of the following capacitors or combination of capacitors could be used to re place a 45 uF, 370 V running capacitor? 40. Which of the following capacitors or combination of capacitors could be used to replace an 88 uF, 250 V starting capacitor? 41. Find the common, start, and run terminals of the following hermetic compressors. A. B. C. 42. Briefly explain the procedure for troubleshooting hermetic compressor motors. 43. What are the electrical failure categories for hermetic compressor motors? 44. What precautions should be taken when checking hermetic compressor motors? 45. What would be the highest allowable resistance reading for a grounded compressor motor? 46. What are the advantages of using an electronically commutated motor over a PSC motor? 47. Explain the construction of an ECM. 48. An ECM is a ______________. 49. True or False: The resistance readings of the windings of a properly operating ECM should be equal. 50. True or False: The line voltage power supply of an ECM should be disconnected or connected with the power on.