Saturday, May 23, 2020

The differing stages of development in organizations - Free Essay Example

Sample details Pages: 5 Words: 1470 Downloads: 4 Date added: 2017/06/26 Category Marketing Essay Type Narrative essay Did you like this example? First stage of strategic planning is mission statement in which company explains its future planning about business. While writing the mission statement of the company it must be kept the following points in its mind. They should state clearly what they are doing now and what will do in future. Don’t waste time! Our writers will create an original "The differing stages of development in organizations" essay for you Create order Mission statement must always be in positive sense. To give a fair review of whole project or business the company should explain the business in small pieces in its mission statement. While developing the strategic planning company should explain its objectives. In which ways the company going to achieve its aims. For example if a garment manufacturer has aim to capture overseas market with his garments then his objective is must to create good relation with overseas suppliers, arrange research work to find out the customers requirements and also required to find out a suit able place for overseas head office. Goals: After collecting the necessary data the purpose of the strategic plan is to setting goals for the company based on mission and vision statements. A goal must be described to achieve within time limits it may be for long term and may be for short term time span. A company or group of companies should start by achieving the short term goals then move to medium term and then long term goals. Action plan: Every business want to go quickly from down to boom. This is the process where company prepare action plans to achieve its goals. To make its action plans more effective it is necessary for company to arrange the goals first and list them according to their importance Q-3 SWOT ANALYSIS OF ZARA Zara: Zara is one the largest fashion companies, it is the subsidiary of Inditex the group of companies and established in 1979. It has a big range of clothing retail store for men, women and children, Zaras a large number of stores in main cities of Europe, America and Asia shows the success of the Zara all over the world. Zaras motive to provide fashionable, trendy designs at reasonable prices. Zara introduces the latest trends and fashions in the market before their competitors that makes it more successful among a big range of people, cultures and generations in presence of large number of competitors in the market. What is Audit? Audit is an assessment of an organization mostly in terms of policies, procedures, system and production. Basically audit is performed to assess to organizations compatibility with standard operating procedures which are pre defined for the smooth and reliable working of an organization. So an organizational audit process starts from planning that how to conduct audit what would be its scope then it moves towards fieldwork which include practical checking of samples which are taken for the purpose of audit, when fieldwork is completed then 3rd stage comes which is reporting which includes findings of audit, and the last step of organizational audit process is follow-up, which is done for the purpose of rectification of finding of audit. SWOT Analysis: SWOT analysis is used to identify and analyze those factors which play a critical role in achieving the organizational objectives which may be external and internal. Basically SWOT stands for following: Strengths: Includes the overall characteristics or achievements portfolio of a company which distinguishes it from other competitors in terms of profitability, market share and brand worthiness. Weaknesses: Includes those characteristics of a company which place disadvantage to it as compared to its competitors. Opportunities: Includes those unveiled external chances which if availed they can boost companys profitability and sales. Threats: Includes all those external elements in business environment which can adversely affect the business. Importance of SWOT in organizational audit Process of Zara: In this assignment I have tried to show the importance of SWOT analysis for Zara a clothing company I have identified and discusses the strengths / weakness of the company and examined the opportunities and threats it may face with reference to is importance in audit process. Basically SWOT analysis is used by companies to access and evaluate the industry and to make and developed strategic policies in order to remain competitive in market. Importance of SWOT in audit process of ZARA is critical as SWOT highlights the key internal and external areas where Zara is doing business. SWOT analysis is used in decision making process, as SWOT indicates the loop holes and strengths of company so it helps a lot in audit process Strengths: Following are the Zaras Strengths Targeting the major market segments Zara is a trend setter not trend follower Strong experienced Marketing Team High Brand recognition Enjoying high reputation in market High quality products Marketing strategies Wide network of stores all over the world Market demand in all seasons Weaknesses: Following are the Zaras Weakness. Prices are relatively high as compared to its competitors. High cost of production. Not much famous brand. Opportunities: Following are the main Opportunities to Zara Growth of internet leads to increase in number of customers who wants to buy online New Emerging markets. Opportunities to expand business in Asia Threats: Following are the potential threats to Zara from external Factors. Rapid change in fashion trends Rising production costs can affect the profitability of Zara. Network Breakdown in distribution causes much more disturbance Launch of new affordable luxury items by competitors on relatively cheaper prices Q-4 POTERS FIVE FORCES MODEL OF ZARA: According to porters five forces model there are five forces that determine industry attractiveness and long run profitability of industry. Following are the five forces of porters model Threats of new entrants. Bargaining powers of suppliers Bargaining powers of Buyers Industry competitors Threats of substitutes Threats of New Entrants Porters five forces model Bargaining powers of suppliers Bargaining Powers of Buyers Industry competitors Threats of Substitutes Threats of new entrant: The threat of new entries depend on barriers to entry, low barriers high entries, high barriers low entries. Higher the entry in the market, more competition in the market. Due to a good brand name and quality products Zara have no threats from new entries if there any new company come to the market that will take some time to make its place in the market but Zara has some threats from existing competitors i: e Next and Marks and Spencers, Zara must to improve its product quality and need to provide good customer services to its customers to retain its market in presence of such a big competitors. Bargaining powers of suppliers: The term suppliers comprise all type of inputs thats required to provide a good customer services. Supplier bargain power will high if the number of Zaras suppliers are low and vice versa. Zara has no threat from clothing suppliers because it has a large number of clothing suppliers but If Zara need skilled labor then there is some threat from suppliers of skilled labor. Bargaining powers of Buyers: In this part of porters industrial model we will discuss about the power of bargain of buyers. If we see in context of Zara in the retail business then we can see that the bargain power of buyers is very strong in this type of market. Any company does not know exactly what customers choice is. Most of the time customers are not agree to with the price on the tags. Customers dont want to pay high prices but still insisting for some better quality products. In all these situations management of Zara need some refined strategic plans to overcome all these problems and try to make maximum of their customers satisfy. Zara got a big brand name, so if Zara cut its price of some products then it could be able to attract most of the customers and could be able to retain them. Industry Competitors: If we see the retail industry market then there is a perfect competition in the market. Basically Zara deals with clothing industry market and if we see the clothing industry market in UK then there are a huge number of retailers in market and in this situation Zara need perfect strategic plans to stay in Market. Zara needs not only its existing customers but needs to attract new customers from the market to survive. Threat of substitute: A threat of substitute is exits if there is an alternative product is available on low prices. In this situation Zara can improve its range of products with high quality if it seems difficult for company then Zara should marginally reduced its prices to capture the customer market in presence of product substitute. But some people may brand conscious and they may not ready to buy other alternative goods even on low prices. And as Zara is trend setter not a trend follower may they introduce new trend in clothing to survive in clothing market.

Tuesday, May 12, 2020

Mixed Race History The Color of Water - 1405 Words

One aspect of Oralia’s life that struck me as quite different was her families quick acceptance of her future husband Julio Peralta. Based on history and individuals discussed throughout the course and Julio’s different background, I expected more opposition from her family. As we have seen throughout the course, acceptance of a spouse with a different look or complexion has not always been so easily accepted by families. For instance, we can again refer back to the case of Rachel in The Color of Water who was shunned by her family and even forgotten about due to her intimate relationships with African Americans throughout her life. Some could argue that perhaps Julio’s acceptance by Oralia’s Mother, Father, and family could have been due†¦show more content†¦In fact, many reading throughout this course have taught us that couples have often received scrutiny for their relationships, have been forgotten or abandoned by their families, have been p ut in jail, or in really extreme situations have been put to death by engaging in relationships with individuals without a similar background, race, or complexion. When conducting my interview I have taken into consideration that America is no longer the country it was once in terms of racial discrimination, but through my own experiences I’ve learned that although we have made many strives in the direction of a post-racial America often we as Americans often still exhibit some forms prejudice towards certain individuals. This is why this struck me as quite contrary to history. Oralia states throughout her marriage she never received any negative opposition from society or had any negative experiences because of her marriage. Many reason can be attested to this, however I believe that although we may be living in a post racial society or at least continuing to make strides towards one, geography was a major factor in her pleasant societal experience. It would be hard to fath om that even in the nineteen seventies and nineteen eighties that a women of light complexion could in the American South be married to a manShow MoreRelatedThe Color Of Water By James Mcbride Essay1250 Words   |  5 Pagesread the book, The Color of Water by James McBride. I learned several things about what life was like in the mid-1900’s and in which may be why we still face issues with racial differences. McBride does a great job of illustrating his internal and external challenges that he faces throughout his life. 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Wednesday, May 6, 2020

Landscape in the Classic Western Free Essays

The article â€Å"Landscape in the Western Classic text: Landscape in the Classic Hollywood Western† by Stanley Solomon focuses around the central claim that landscape is definitive to the film genre of Western, defining both plot and characterization. First, the severity of the barren landscape against which the plot of Western movies revolves suggests that the characters in the movie either have to be rugged or likely to fall prey to more rugged ones. Scarcely populated rural places allow for the clear-cut distinction between an honest group of citizens with local sheriff as their leader and a gang of immoral criminals. We will write a custom essay sample on Landscape in the Classic Western or any similar topic only for you Order Now Since the landscape is clear-cut and straightforward, so are the characters and their moral traits. The same is true for sharply delineated codes of behavior that have to be grasped by both criminals and good guys. The severe natural and human environments, in which the characters of the Western have to act, develop skills crucial to survival, including â€Å"competence in the face of danger, courage, determination, and endurance† (Solomon 1976). The threat in most cases comes not from nature that, for all its mercilessness, is fair and predictable in its threats, but from human villains. The struggle between moral and immoral characters is the cornerstone of the plot. A peculiar environment often tells a lot about the women’s role. Most of female characters, exactly like men, should possess strength of character and survival skills that are looked up to by men. At the same time, women bring a humanizing effect to movies, supporting the value of human life. Western movies often call for insights into the past of the character, in contrast to urban movies where the emphasis is on the throbbing present of the city life. A Western character arrives at the scene a mature man, shaped by his past experiences, that often involve some indelible tragedy. Understanding a character’s past is essential, although information of it is often presented as a mere hint. â€Å"The interrelationships of landscape, characterization, and the past† form the central focus of the Western genre (Solomon 1976). Bibliography Solomon, Stanley. Beyond Formula: American Film Genres. 1976.       How to cite Landscape in the Classic Western, Essay examples

Sunday, May 3, 2020

Teaching Bilingual English free essay sample

A discussion on the challenges of teaching bilingual education which can also be phrased as the challenge of educating students with limited English proficiency. The following paper examines the complex task of teaching grammar and syntax and instilling an appreciation for nuance and vocabulary choice to children from less educationally privileged areas. This paper examines the programs developed by three different states Florida, Texas, and California to help educate students with limited English proficiency, looking at both the technical aspects of each program and the larger educational philosophy espoused by each bilingual program. States with large immigrant populations such as Florida, Texas and California have traditionally made substantial efforts to teach non-English-fluent students English so that these students can succeed in the United States, where a knowledge of English is necessary for many professions. Because the task of teaching English to immigrants or first-generation Americans is a complex one both linguistically and culturally, most states structure their programs to take a number of years. We will write a custom essay sample on Teaching Bilingual English or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Californias recent attempts to trim the time required to attain full fluency in English to one year is problematic within this context and seems likely to continued to be challenged, either by continued reworkings of Proposition 187 or by entirely new pieces of legislation.